Why Social Media?

1^st of all many who will be reading this post will be on any one of the Social Media platforms. Interestingly all of them reading this will someway or the other be routed to this post via one of the Social Media Platforms.

Agree or not we are all Social beings and we are proving right in a different way, Not socializing in Public but via the Web. Turn on the radio, TV or for that matter any advertising media, end of the clip/poster there will be something like “Follow us on Twitter” “Like our page on Facebook” and so on. Did you guys ever wonder what is so great about social media?? I am not taking any complicated stories here, but what level of reach “Why this Kolaveri” has attained is all because of Social Media.

Today, all Global Companies ranging from Consumer products to IT products & services to Manufacturing companies to the Recruitment Companies, they all do invest on the Social Media. Even the Healthcare fraternity no longer ignores the Social Media.

People obtain information, education, news and other data from electronic media and print media. Social media are distinct from industrial or traditional media, such as newspapers, television, and film. They are relatively inexpensive and accessible to enable anyone (even private individuals) to publish or access information, compared to industrial media, which generally require significant resources to publish information. Apart from Email, Instant Messaging which have been extensively used, a few of the other examples of Social media are the Twitter, Facebook, etc. Social media is a waste of time if you don’t utilize it in the right sense, Playing games or just chatting over these sites will just waste your time but what you have to make sure is it is make use of it by gaining information, proper contacts in all walks of life, Getting your news/post to maximum number of people etc.

A recent report indicate that Indian’s are now spending more time on social media sites. Social Media in India is growing at close to 100 % and is likely to touch 45 million users by the end of 2012. As subscribers are now coming out with cheaper internet packages this figure is slated to grow much further.

The flip-side of all the virtues of Social Media is that there seems to be no universal guideline on usage of the social media. Though we have increasingly more social network users the question that stands out is how familiar they are with these social networks and what precaution have they taken to safeguard themselves against any information leak or against their vulnerability. Off-late, it is been felt in various forums that we need legalized checks to rein in the opinions being expressed, intrusions of privacy all of which may hurt people and their sentiments. Companies like Twitter & Facebook is taking steps to combat this and its ultimately in the hands of the user who uses it properly and not click on things which are in the 'SPAM' category and get trapped.

My suggestion is just this, No matter what people say you are going to need this in the years to come if you want to be successful. Think about it and you will know what i'm trying to convey here as i do not represent any company and its just the person in me that is requesting you.

The post cannot end just like this, I need to give away my Social Media reach as well right?

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